Adventure Guides

Taking Action

Requirements gathering and problem validation

• Ethnographic studying of each role in the customer journey and their current practices
• Reviewed and optimized data flow from initial contact to the balance sheet with sales, marketing, and accounting teams

Designing with Empathy

Leveraged the research and user interviews to provide perfect balance of “stoke” content and actionable information. The hi-fi mockups and interactive prototypes evolved the design with clearer hierarchy, easier to scan pages, and interactive hints. I created the Design System and style guide in AdobeXD for the 5 other employees working on the project.

Empowering the Team

The staff and guides were excited be able to edit their website, but insecure in their non-adventuring abilities. As we built out the site, we held multiple tutorial calls to walk through the common actions and functions of managing the content. The nature of their business is seasonal with turnover, so the detailed video tutorials and audience appropriate documentation I created were “clutch”.

Outcomes

A full array of product offerings to view and book

• Customers can explore and reserve their guided booking trips through a shared booking calendar synched with employee availability
• Seasonal, featured, or special trip content managed easily by the staff

A site to be proud of

• The team is used to delivering exceptional service, they are delighted to have the web experience to match.
• Managing director, their leadership team, and organizations P/L were positively impacted.

Accurate Conditions and Forecasts

• Integration with internationally recognized hydrologic expert’s weather and conditions database
• On demand forecasts and reports for all locations, so the owner and other wealthy individuals can travel to “where the snow’s good”.