The Full Financial Picture

Family Offices and Ultra-High Net Worth (UHNW) individuals need to view financial information across their entire portfolio. The current solutions involve cobbling together myriad isolated software services and constant manual updates.

We’re building and iterating on an all encompassing solution with evergreen financial data, and integrations to operational and property systems.

Leading the Team

As the Lead UX/UI Designer, I manage design projects for end-to-end with the support of a design and development team. We are globally distributed, making asynchronous communication and clear documentation critical. Whiteboarding sessions, wireframes, prototyping, and feedback loops with industry expert stakeholders across the organization inform our concepts and roadmap.

Design Process

What Success Looks Like

  • Digestible dashboards with data rich analysis for Owners
  • Operational tools and oversight for Management
  • Solutions to create efficiencies for Individual Contributors

Aiming for the Right Targets

  • Weekly communication to align priorities across business units
  • Discovering user insights through prototyping and design validation
  • Synthesizing user research across personas and issue types
  • Adhering to iOS Human Interaction Guidelines

Platform Buildout

  • Design System and component library in Adobe XD I created and maintain
  • Secure messaging platform with workflows from user testing
  • Property application to manage the large residential and commercial portfolio operations and access
  • Financial management application supporting a rolled up Dashboard across all asset types and investment vehicles

Iterating the Product

We’ve gained actionable insights to improve our app architecture, optimize each interface for keyboard navigation, and the overall tone and language used. User Centered Design lead us to focus on the ease of onboarding and offboarding, having search prominently on each page, and simplifying our approval flows.

Outcomes

  • A family of cross-platform applications supporting each division of the UHNW Family office
  • Contextually sensitive features for user types, from accountants at their desks, to cat skiing guides up on a 14ker
  • Embedded annotation tools and the message approval flow creating internal efficiencies across departments
  • Passed a SOC2 Type-2 audit for security, privacy, and availability

15

Growth in app functions in my 6 years

125

Asset Types Supported

100

Business Operations Visibility